The 2020 holiday season was better than expected for retailers and 3PLs, due in large part to the COVID-19-induced surge in e-commerce sales.
In 2021, the holiday season promises to be even better, with retail sales projected to rise from seven to nine percent, according to estimates from Deloitte, as reported in Retail Dive.
According to a September 2021, RetailMeNot survey, shoppers are even more optimistic. They plan to spend 15% more on holiday shopping in 2021. Notably, this year, thanks to the COVID-19 vaccines and fewer social distancing regulations, shoppers are planning to purchase half of their gifts in brick-and-mortar stores, which is good news for retailers who took a hit during the 2020 holiday season.