Small Business Trends – Nardo’s Natural Survived and Thrived from Appearing on TV’s Shark Tank

The dream of many small business product companies is to appear on the popular ABC reality show Shark Tank, where entrepreneurs present a business plan to a panel of five savvy self-made multimillionaires and billionaires in hopes that one or more of them will invest in the business, not just with their money, but also with their connections.

In exchange for an investment from the Sharks, those entrepreneurs willing to enter the Shark Tank offer a percentage of their companies’ equity. The Shark Tank members are colorful personalities, and are often brutally tough during discussions and negotiations with the entrepreneurs.

In Season 3, the four Mastronardo brothers, owners of Nardo’s Naturals, presented their offer to the five Sharks, including billionaire Mark Cuban, owner and chairman of HDNet and outspoken owner of the 2010-2011 NBA championship Dallas Mavericks, real estate mogul Barbara Corcoran, technology innovator Robert Herjavec, fashion, and branding expert Daymond John and venture capitalist Kevin O’Leary.

Read the full article: