ShipStation.com – Top 5 Ecommerce Trends for 2019

The beginning of the year is a time when online retailers have some time to reflect on trends and how to set their businesses up for even more success. We’ve compiled a list of top 5 ecommerce trends to get you started.

Personalization

The use of personalization in ecommerce keeps growing. What began as including names in birthday and post-purchase emails has now evolved to this current definition by OptInMonster:

“Ecommerce personalization means showing individualized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data.”

More online retailers are turning to technology companies such as OptInMonster, Nosto, and Barilliance to sift through customer behaviors to create personalized customer experiences that in turn increase sales. These include product recommendations, special offer pop-ups, and cart abandonment emails.

Read the full article: https://www.shipstation.com/blog/top-5-ecommerce-trends-2019/