While a focus on agricultural policy and opportunity is relatively new for the natural products industry, it’s coming on with vigor, and the next four years will be a crucial time for building agricultural policies that help the industry, the
planet, and the consumer.
The industry just might be ready, too.
“Until we got together to get hemp legalized, we never focused on agricultural policy,” admits Loren Israelsen, founder and president of United Natural Products Alliance (UNPA). “Now that we know we can work together, along with the global supply chain and economic issues highlighted by COVID-19, and with an administration committed to addressing climate change, we hope to make some headway during the next four years.”