ASJA – Get More Clients by Explaining the Value of Your Content Marketing

I got a referral a few months ago. The company had been thriving during the pandemic, and its clients were Fortune 500 companies. Even though the company charged its clients plenty of money, my contact wanted to pay me peanuts for content creation. We didn’t end up working together.

After railing against the unfairness of it all for a day or two, I thought about it, and came to a sad realization: I was partly to blame. Why? Because I didn’t give her what she wanted.

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